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IBM M2020-645 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales and Prospecting Strategies | 33% | - Presenting solutions to stakeholders - Sales process and support resources - Identifying sales opportunities - Licensing and pricing overview |
| Topic 2: Business Analytics and Market Context | 9% | - Business intelligence market trends - Customer business challenges and needs |
| Topic 3: IBM Cognos BI Offering and Value Proposition | 58% | - Core product features and capabilities - Architecture and deployment models - Competitive positioning and differentiation - Benefits and use cases for different user roles |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
Question 1
An existing Cognos BI customer has applications that depend on a previous version of Cognos (Series 7). They wish to migrate to IBM Cognos BI.
Which product most resembles their previous version and is likely to provide them with the easiest migration?
A. Business Insight Classic Mode
B. Controller
C. TM1
D. PowerPlay
Question 2
Which statement is NOT true about enterprise organizations and business intelligence (BI)?
A. Every enterprise organization has budget for a more effective BI solution.
B. Every enterprise organization has a need for BI.
C. Most enterprise organizations have some form of BI or reporting already.
D. BI is relevant to most users in an enterprise organization.
Question 3
Which statement best describes the business intelligence needs of business analysts?
A. They require the ability to author reports for others in the business.
B. They require multiple ways to query and explore the data available to them.
C. They require the ability to create metadata models and deploy packages for other users.
D. They require immediate and simple views of key factors driving the business.
Question 4
Which major differentiator did version 10 introduce to the IBM Cognos BI interface?
A. Mobile support for all functionality.
B. Ad hoc reporting capabilities.
C. Unified workspace for all users.
D. Separate workspaces for distinct roles.
Question 5
What is a key question to ask an IT manager when selling IBM Cognos BI?
A. How long do quarterly budgeting and forecasting processes take?
B. Can you describe how you analyze information to make decisions?
C. Do you have a difficult time meeting the needs around information requests?
D. Do you currently rely on spreadsheets for reporting?
Solutions:
| Question 1 Answer: D | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: C |
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