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IBM M2020-248 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM Cognos Midmarket Sales Overview | - Core value propositions and business outcomes - IBM Cognos product positioning for midmarket |
| IBM Cognos Analytics Fundamentals | - Data visualization concepts - Reporting and dashboard capabilities |
| Midmarket Customer Use Cases | - BI adoption scenarios for small and mid-sized enterprises - Industry-specific analytics needs |
| Sales Methodology and Messaging | - Competitive positioning - IBM sales messaging framework |
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