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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?

A) Select, Merge, Audience and Snapshot processes
B) Select, Merge, Audience, and Extract processes
C) Select process
D) Select and Extract processes

2. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Parameters
B) Treatment
C) Fulfillment
D) Personalization

3. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?

A) Mapping
B) Switching
C) Filtering
D) Segmentation

4. What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A) General table
B) Base record table
C) Dimension table
D) Active record table

5. What type of process is the Call List in Unica Campaign?

A) Parameterized process
B) Response process
C) Contact process
D) History process

Solutions: