PDF Version DemoIntroduction to MB-220: Microsoft Dynamics 365 Marketing Exam
Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.
As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Who should take the MB-220: Microsoft Dynamics 365 Marketing Exam
The Microsoft MB-220 Exam certification is an internationally-recognized certification which help to have validation for those professionals who are keen to make their career in Microsoft Dynamics 365 Customer Engagement.
This exam aspirant are assumed to be responsible for implementing solutions that attract and convert more leads, standardize omnichannel messaging , and deliver marketing insights. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.These candidates can go for this exam.
- Microsoft Dynamics 365 Customer Engagement functional consultants
- Marketing consultants
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Design and manage marketing content | - Manage customer journeys
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| Topic 2: Manage marketing information | - Manage leads and contacts
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| Topic 3: Configure Microsoft Dynamics 365 Marketing | - Set up marketing application settings
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| Topic 4: Analyze marketing performance | - Marketing analytics and insights
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| Topic 5: Manage events and leads | - Event planning and execution
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