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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels |
| Email Marketing Advanced Concepts | 25% | - Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Optimize email deliverability - Configure dynamic content and personalization |
| Automation and Journey Builder | 10% | - Configure wait and engagement activities - Implement decision split logic - Design complex multi-step journeys |
| Analytics and Reporting | 15% | - Analyze cross channel performance metrics - Build custom reports and dashboards - Interpret attribution models |
| Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization |
| Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Implement mobile opt-in management - Configure SMS and push notification campaigns - Design mobile customer journeys |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
A. Contact Data is dynamic data that retrieves the latest value upon decision split execution
B. Contact Data is a set of static values passed into the Journey for each contact
C. Journey Data is dynamic data that retrieves the latest value upon decision split execution
D. Journey Data is a set of static values passed into the Journey for each contact
Question 2
To what types of objects can you do a quick send in distributed marketing, Select multiple
A. Person account, (opportunities, Quick send message records)
B. Contact.
C. Lead
Question 3
How dots social studio unify anonymous and known identities?
Question 4
How are profiles merged In IS:
A. Once a day
B. Probabilistic matching
C. Deterministic matching on matched identities
Question 5
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
A. Einstein copy insights
B. Einstein engagement scoring
C. Einstein content selection
Solutions:
| Question 1 Answer: A,D | Question 2 Answer: B,C | Question 3 Answer: Only visible for members | Question 4 Answer: C | Question 5 Answer: C |
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