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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Who should take the Marketing-Cloud-Consultant exam
The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling and Management | 21% | - Contact configuration and identity management - Data extensions, attribute groups and relationships - Data import, export and transformation - Reporting, tracking and data views |
| Topic 2: Account Configuration | 12% | - Account hierarchy and business unit setup - User roles, permissions and security settings - Sender authentication and deliverability management - Mobile Studio configuration and features |
| Topic 3: Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution design and architecture planning - Long-term solution maintainability and scalability - Data and segmentation strategy design |
| Topic 4: Messaging | 11% | - Cross-channel messaging strategy - Content personalization and dynamic content - Message delivery and optimization - Email, SMS and push message design |
| Topic 5: Integration | 20% | - Extension products and integration solutions - Data model support for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Integration with Salesforce CRM and external systems |
| Topic 6: Automation | 20% | - Scheduling and monitoring automations - Journey Builder design and implementation - Automation Studio activities and workflows - Complex automation scenarios and best practices |
Salesforce Certified Marketing Cloud Consultant Sample Questions:
Question #1
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What should they use?
A. Event Notification Service
B. Data Retrieves on the Send Object
C. Data View Export with every send
D. Platform Events API
Question #2
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
A. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
B. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.
C. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
D. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
Question #3
A financial services customer wants to send email to customers who log in for the first time on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP.
What should a consultant recommend to deploy the email?
A. Inject the subscriber into a Journey.
B. Execute a Triggered Emails Interaction.
C. Use a User-Initiated Emails Interaction.
D. Use the Transactional Messaging API.
Question #4
Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
A. Journey that allows re-entry after exiting
B. Scheduled Automation utilizing Triggered Send Emails
C. Single Send Journey
D. Scheduled Automation using a Send Activity
Question #5
Northern Trail Outfitters (NTO) recently launched a new loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases in the last 6 months but are yet to become loyalty members.
Which integration should allow NTO to select an audience of these subscribers?
A. Advertising Studio
B. Contact Builder Attribute Groups
C. Marketing Cloud Customer Data Platform
D. Behavioral Triggers
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: B | Question #3 Correct Answer: D | Question #4 Correct Answer: D | Question #5 Correct Answer: B |


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