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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 2: Lead Management | 24% | - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Score measures and how scoring is managed - Explain the components and use cases of an automation rule - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects - Define the capabilities of page actions - Define the capabilities of a segmentation rule |
| Topic 3: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 5: Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Topic 6: Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers
A. The email uses dynamic content
B. The email contains an unsubscribe link
C. The email designates a general or specific sender
D. The email contains at least one variable tag
E. The email contains a text version
Question #2
Which list email report metric represents the total number of emails minus hard and soft bounces?
A. Total Delivered
B. Total Opt Outs
C. Total Sent
D. Total Queued
Question #3
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
A. The Dashboard
B. Admin-Domain Management
C. The Sent Emails Page
D. The System Preferences Page
Question #4
What could cause standard sync actions from occurring?
A. A large sync queue
B. Connector is not verified or has become unverified
C. All of the above
D. Salesforce API limit has been reached
Question #5
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?
A. A URL redirect
B. Bot protection via a honeypot
C. Completion actions
D. Kiosk/Data Entry Mg
Solutions:
| Question #1 Correct Answer: B,C,E | Question #2 Correct Answer: A | Question #3 Correct Answer: B | Question #4 Correct Answer: C | Question #5 Correct Answer: D |
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