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Microsoft Dynamics CRM MB2-720 Braindumps

MB2-720

Exam Code: MB2-720

Exam Name: Functional Application in Microsoft Dynamics Marketing

Updated: Oct 14, 2026

Q & A: 90 Questions and Answers

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About Microsoft MB2-720 Real Exam Collection

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing and Customer Journeys20%- Email marketing execution
  • 1. Email templates and personalization
    • 2. Customer journey automation
      Topic 2: Configure Microsoft Dynamics Marketing20%- System configuration and setup
      • 1. User and security configuration
        • 2. Marketing application settings
          Topic 3: Manage Leads and Segmentation20%- Lead management lifecycle
          • 1. Segmentation and targeting
            • 2. Lead creation and scoring
              Topic 4: Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
              • 1. System interoperability
                • 2. CRM data sharing
                  Topic 5: Marketing Campaign Management20%- Campaign creation and execution
                  • 1. Campaign tracking and monitoring
                    • 2. Campaign planning and setup
                      Topic 6: Analytics and Reporting10%- Marketing performance analysis
                      • 1. Reporting dashboards
                        • 2. Campaign analytics and KPIs

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          Question #1
                          You spend one hour and 15 minutes working on a task. You need to enter the time on a time slip. What should you do?

                          A. Enter the start time and end time.
                          B. Use the time picker to select the time worked.
                          C. Enter the time as 1.25.
                          D. Enter the time as 1.15.


                          Question #2
                          Which two statements about Microsoft Dynamics Marketing queries are correct? Each correct answer presents a complete solution.

                          A. A query generates a set of contact records that you can send email marketing messages to.
                          B. A query generates a set of contact records and adds each contact record to a static marketing list.
                          C. A query generates a set of contact records and associates them with the query so they are always returned in the query record set.
                          D. A query generates a set of contact records that you can save as a static marketing list.


                          Question #3
                          Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
                          What can you use to achieve this goal in Microsoft Dynamics Marketing?

                          A. social media activity
                          B. task
                          C. post
                          D. Scheduler activity


                          Question #4
                          Which condition would cause a campaign automation task to fail validation?

                          A. the Scheduler is configured to perform an activity at a time and date prior to the current time and date
                          B. an email activity has no associated email message
                          C. a marketing list contains no members
                          D. the campaign has no defined automation activities


                          Question #5
                          Which user role is specifically designed to provide the access privileges necessary for users who work with campaigns and projects?

                          A. Administrator
                          B. Marketing Professiona
                          C. Designer
                          D. Marketing Manager/VP


                          Solutions:

                          Question #1
                          Correct Answer: C
                          Question #2
                          Correct Answer: B,D
                          Question #3
                          Correct Answer: B
                          Question #4
                          Correct Answer: A
                          Question #5
                          Correct Answer: D

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