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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Assortment and Space Management | - Retail Optimization
|
| Topic 2: Fact-Based Selling and Storytelling | - Communication and Insights
|
| Topic 3: Category Health and Assessment | - Category Performance Evaluation
|
| Topic 4: Shopper and POS Data Analytics | - Building Data Competency
|
| Topic 5: Pricing and Promotion Analytics | - Commercial Strategy
|
| Topic 6: Retail Economics and Supply Chain | - Business Operations
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question #1
What does the metric 'Household Penetration' measure in market-level shopper dynamics?
A. The proportion of a household's total spending allocated to a specific product category.
B. The average number of products purchased by each household within a specific category over a given timeframe.
C. The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.
D. The total revenue generated by a specific product category across all households in a market.
Question #2
What is the primary role of POS data in category management?
A. To predict future consumer trends without additional analysis
B. To provide insights into category performance and guide decision-making.
C. To monitor employee performance at checkout
D. To track inventory levels in real-time
Question #3
Which of the following is NOT an example of an assortment strategy?
A. First to Market Strategy
B. Broad Assortment Strategy
C. High Low Strategy
D. Market Coverage Strategy
Question #4
Fair Share Analysis compares which of the following?
A. An equal and fair distribution of sales in the marketplace
B. Actual performance against a theoretical "fair share" of market opportunity
C. Actual performance against performance versus a year ago
D. An equal and fair share of the growth in the marketplace
Question #5
What is the Dollar Sales per $MMACV for the Product Group in Store 478?
A. $4,000
B. $200
C. $50
D. $5,000
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: B | Question #3 Correct Answer: C | Question #4 Correct Answer: B | Question #5 Correct Answer: D |
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