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GAQM CWRM-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Business Communication | - Explore and explain how language structures and features may influence a reader/viewer - Use strategies that capture and retain the interest of an audience - Access and use suitable learning resources - Identify and respond to manipulative use of language - Write/sign for a specified audience and purpose - Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts - Reflect on how characteristics of the workplace and occupational context affect learning - Use learning strategies - Use strategies for extracting implicit messages in texts - Interact successfully with audience in oral communication - Respond to selected texts in a manner appropriate to the context - Use language structures and features to produce coherent and cohesive texts for a wide range of contexts - Function in a team - Draft own writing/signing and edit to improve clarity and correctness - Manage occupational learning materials - Conduct basic research and analyse and present findings |
| Topic 2: Wholesale and Retail Operations | - Overcome customer objections - Resolve customer complaints - Identify products and ranges within your store - Offer products to customers - Close the sale - Identify the store's target market - The concept of shrinkage and losses within a wholesale and retail environment - Establish the customer's need - Segment the wholesale and retail sector - Describe organisational promotional strategy - Create positive customer perceptions - The wholesale & retail business environment - Explain customer behaviour - Interact with customers - Maintain promotional displays - Identify product features and their benefits - Explain the flow of stock and sales through a wholesale/retail operation - Build, ticket and dismantle promotional displays - Post-purchase product care |
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