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GAQM CDMP-001 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Social Media Marketing | 15% | - Social media advertising - Engagement & growth tactics - Platform selection & strategy - Content planning & community management |
| Topic 2: Digital Marketing Strategy & Fundamentals | 15% | - Core concepts and framework - Market analysis and audience targeting - Goal setting and KPIs |
| Topic 3: Email Marketing | 10% | - Open/click optimization - Deliverability & compliance - Campaign design & automation - List building & segmentation |
| Topic 4: Search Engine Optimization (SEO) | 20% | - Off-page & link building - On-page optimization - Technical SEO - Local SEO & mobile optimization |
| Topic 5: Content Marketing | 15% | - Content performance tracking - Distribution & promotion - Content strategy & creation - Storytelling & brand voice |
| Topic 6: Search Engine Marketing (SEM) & PPC | 15% | - Paid search campaigns - Campaign optimization - Ad creation & landing pages - Keyword strategy & bidding |
| Topic 7: Web Analytics & Measurement | 10% | - ROI analysis & optimization - Google Analytics & tools - Tracking & reporting |
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