Facebook Certification 410-101 Braindumps

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A) Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
B) Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
C) Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
D) Your community manager should add the new employee to their personal Facebook profile.

2. Which of the following is not a direct response type of ad?
Choose only ONE best answer.

A) Video Views
B) Website Conversions
C) Guaranteed Impressions
D) Mobile App Engagement
E) Website Clicks

3. Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

A) You should set up a minimum bidding price.
B) You should run a standard delivery.
C) You should run an accelerated delivery.
D) You should set up a maximum bidding price.

4. What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

A) You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
B) You should see who from that customer base is also connected to your client's fan page.
C) You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
D) You should go into location and see where current customers are really from.

5. Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

A) You should increase lifetime budget to $75 in order to meet minimum requirements.
B) There is no need to make any changes to their campaign.
C) You need to increase the budget to $50 in order to optimize for daily budget.
D) Post engagement objective campaigns need a minimum of $4 a day.

Solutions: