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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question #1
Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?
A. The data provider has blocked the account.
B. Multiple email addresses are not separated by commas.
C. The requested data is too high volume.
D. The data provider is not already a linked partner.
Question #2
Which of the following represents an opportunity to update the managed taxonomy and classification rules?
A. A client wants to review their data activation integrations.
B. A client has run an inventory report, and wants to prune categories that are returning zero inventory.
C. A client has run an inventory report, and wants to identify their highest-performing categories.
D. A client needs a promotional category added to their taxonomy for a month-long sale.
Question #3
You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
A. awytM3DD bk112=25@bk111=M@bk115=2
B. awytM3DD bk112=25,bk111=M,bk115=2
C. awytM3DD bk112=25#bk111= M#bk115=2
D. awytM3DD bk112=25~bk111= M~bk115=2
E. awytM3DD bk112=25%bk111=M%bk115=2
F. awytM3DD bk112=25|bk111=M|bk115=2
Question #4
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
A. Horizontal regional empowerment
B. Full agency control
C. Global DMP nerve center
D. A single seat shared by all regions
E. Global template with local nuances
Question #5
Identify three environments where you can successfully execute ID swaps from. (Choose three.)
A. Hybrid apps using a web view
B. OTT box without web view
C. Native apps using BlueKai SDKs without web view
D. Native apps using BlueKai SDKs using web view
E. Desktop and mobile web sites
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: C | Question #3 Correct Answer: F | Question #4 Correct Answer: D | Question #5 Correct Answer: A,D,E |
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