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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing Best Practices | - Compliance (CAN-SPAM, GDPR concepts) - List hygiene and engagement strategies - Email deliverability fundamentals |
| Topic 2: Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Topic 3: Content Creation and Delivery | - Email Studio and content builder usage - Templates and AMPscript basics - Dynamic content and personalization |
| Topic 4: Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Topic 5: Subscriber and Data Management | - Subscriber lifecycle and data extensions - Subscription management and preferences - Data import, segmentation, and contact management |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?
A) Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
B) Use Journey Builder Recurring Entry Source,Messaging, and Flow Control Activities
C) Use Automation Studio Filtering, Messaging, and wait activities.
2. Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?
A) Email 5ends by User
B) Email Performance Over Time
C) Account Send Summary
3. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
A) Suppression Lists
B) Exclusion Lists
C) Publication List
4. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?
A) Requirement to have Custom URLs on Cloud Pages
B) Sending. Volume > 250,000 Email/Month
C) Requirement to have Custom URLs on images hosted in Marketing Cloud
5. A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO businessunit.
Where should the Internal look to find this Information?
A) Email Studio > Overview
B) Automation Studio > Activities
C) Content Builder > Recent Sends
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |


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